Privacy notice
Last updated 25 October 2026
Who we are
ThreadStart, based in the UK, runs this early access list and decides how your details are used. Questions or requests go to hello@threadstartai.com.
What we collect when you join
- Your email address.
- Where you came from: a short tag from the link you tapped (for example, a link in an Instagram bio) or an invite code if a friend sent you.
- Your answer to “what are you struggling with most?”, if you choose to answer it.
- Your brand’s Instagram handle, if you choose to add it.
- Your country, worked out from your connection at the moment you sign up. We don’t store your IP address; for spam prevention we keep a scrambled version of it, which can’t be reversed, for 24 hours.
If you join the creatives list
We collect your email address, what you do (for example model or photographer), your Instagram handle, your city and your country, plus the same link tag and spam protection as above. We use it to tell you when Creative Connect opens and to understand which creatives are near which brands. We won’t pass your details to brands without asking you first.
If you send us a message
The contact form sends your name, email address and message straight to our inbox so we can reply. It isn’t added to the list.
What we use it for
- To send you a confirmation now and an invitation when your spot opens.
- To decide who to let in first, and to understand which kinds of brands want ThreadStart.
- To keep bots off the list.
We rely on your consent, which you give by joining. We don’t sell your details, and we don’t use them for anything unrelated to ThreadStart.
Who handles it for us
The list is stored with Supabase, this site is hosted on Vercel, and emails are sent through Resend. They process your details only on our instructions. Some of them are based outside the UK, in which case your details are protected by the standard contractual safeguards UK law requires.
How long we keep it
Until ThreadStart has opened and you’ve had your invitation, or until you ask us to remove you, whichever comes first.
Your choices
You can leave the list, see what we hold about you, or have it corrected or deleted at any time. Reply to any email from us or write to hello@threadstartai.com. If you’re in the UK you can also complain to the Information Commissioner’s Office (ico.org.uk).
Cookies and analytics
This site sets no cookies. We count visits with Vercel Web Analytics, which is cookieless and doesn’t identify you. Your browser remembers that you’ve joined, and your invite code, so the page can show your founding pass when you come back. That stays on your device and you can clear it at any time.
ZZ is separate: putting your name in to be mentored by Zach
The form at /zz is not a ThreadStart signup. It has nothing to do with the software or the early access list. It is Zach picking one young brand owner to work with, in person and on camera, from their first product to their first sold out drop. Putting your name in does not add you to the list, and you will not get an invitation or any ThreadStart emails from it. Everything above this line is about the list. This part is about ZZ only.
The form asks for your name, your Instagram handle, your email address, your brand name, where you are based, your age, where your brand is at and, if you want, a short note about it. We also record your country from your connection and keep the same spam protection as above. Zach reads every entry himself and nobody else sees them. It is used for one thing: to choose who he works with and to get hold of them. You get one email confirming it landed, and after that you only hear from Zach if it is you.
You need to be 13 or over to put your name in. If you are under 18 and you are the pick, a parent or guardian has to agree before anything is filmed or posted.
Entries close Sunday 8 November. Everyone who is not picked is deleted within 30 days of the pick being told (by Wednesday 11 November). The pick's details are kept for as long as Zach works with them, and what is filmed is covered by a separate agreement before any of it goes out. Reply remove to any email and you are taken off straight away. The same choices as above apply: ask to see, correct or delete what we hold at any time.